SONAM KAPOOR WEARS SUE MUE FOR THE PROMOTIONS OF THE ZOYA FACTOR
SueMue Blog

It was a red hot fashion moment as Bollywood diva Sonam Kapoor Ahuja stepped out in a Sue Mue ensemble for film promotions ahead of the launch of her newest Bollywood flick, The Zoya Factor. Scheduled to release this month, the fun romance directed by Abhishek Sharma is based on a book by bestselling author Anuja Chauhan, and stars Sonam in the lead role as Zoya. Sonam wore a striking ensemble called ‘Kalini’ from Sue Mue’s Autumn-Winter 2019 collection Banarsia while promoting the film in Mumbai. Made in scarlet raw silk, the fit-and-flare angrakha has been hand-embroidered using the zardozi technique, with brocade...

MASHIAT FAROZA’S TROUSSEAU TALES: THE BRIDAL LEHENGA
SueMue Blog

Mashiat Faroza’s traditional Bangladeshi wedding was spread out over a year and 13 events. But the most important one of them all was the Rukhsati (or Bidaai) when the bride finally leaves her parental home and sets out for her marital one. The 25-year-old Toronto-based fashion designer had zoomed in on Sue Mue in New Delhi to create her customized bridal trousseau for her, including a very special Holud Sondha lehenga. “I bought a lot of stuff from Sue Mue; their embroidery, customer service and customization is the best I have come across,” says Mashiat. But her personal favourite ensemble was...

MASHIAT FAROZA’S TROUSSEAU TALES: THE HOLUD SONDHA LEHENGA
SueMue Blog

Mashiat Faroza’s father had never gone shopping with her, and especially not for lehengas. But with her wedding, he decided to go along with Mashiat to pick out her outfit for the Holud Sondha, also known as the Haldi ceremony, when the bride is smeared with turmeric paste before the nuptials. Raised in Bangladesh, Mashiat moved to Canada for her undergrad. She met her life partner Tadmir when they were still in school, and the two decided to make Toronto their home after completing their education. Their traditional Muslim wedding entailed 13 events in total, spread over a year from...

MAHIMA GUJRAL’S TROUSSEAU TALES PART 4: THE MEHENDI SHARARA
SueMue Blog

Traditionally a day when the bride’s hands and feet are adorned with henna, the mehendi is one of the most fun occasions on the bridal calendar, and often includes dancing and, of course, dressing up! Mahima Gujral’s mehendi function was scheduled a day before her wedding with Singapore-based music entrepreneur Aman Wadhwa. Excited about the event and what she’d wear, Mahima could instantly recall the outfit from Sue Mue’s Ariella collection when her mother Mohita Gujral, creative director of Sue Mue, suggested it. With beautiful patchwork embroidery, the sharara was colourful, fun and had a bohemian feel. “I immediately knew...

MAHIMA GUJRAL’S TROUSSEAU TALES PART 3: THE COCKTAIL LEHENGA
SueMue Blog

After an intimate kirtan ceremony held at home, the next event scheduled for Mahima Gujral’s wedding festivities was the cocktail party. It was time to have some fun as the brand head of Sue Mue got set to tie the knot with Aman Wadhwa, the Singapore-based founder of music startup OverHear. Inspired by the speakeasies of 1920s America, Mahima wanted a “part-rugged, part-elegant feel” to her cocktail, reminiscent of a slice of history but rooted in modern lifestyle. The couple had cabanas set up at the venue, which was a sprawling farmhouse in Chhattarpur in south Delhi. Each cabana had...

MAHIMA GUJRAL’S TROUSSEAU TALES PART 2: THE KIRTAN KURTA
SueMue Blog

A year after her engagement, Mahima Gujral’s wedding festivities entailed a busy schedule of events. The young brand head of Sue Mue was all set to tie the knot with Aman Wadhwa, the Singapore-based founder of music startup OverHear. Before the wedding functions began, the family hosted a prayer ceremony or kirtan, to invoke the blessings of the divine for the couple’s union. A glorious winter sun rose on the Gujral family home that morning. Opting to host the event in the expansive home garden – the same venue where Mahima’s own parents had got married a generation earlier –...

MAHIMA GUJRAL’S TROUSSEAU TALES PART 1: THE ENGAGEMENT LEHENGA
SueMue Blog

Almost two months after Mahima Gujral said ‘yes’ to a proposal of marriage by Aman Wadhwa, the Singapore-based founder of music startup OverHear, her family hosted a celebratory sundowner for relatives and friends in Delhi. It was the height of winter, and Mahima – who had always had a fondness for lehengas – wanted to wear something subtle for her engagement party that would also keep her warm. “For my trousseau, I didn’t have to think twice. It had to be my all-time favourite, Sue Mue,” says Mahima. Nestled in the heart of Delhi, the bespoke womenswear label was founded by Mahima’s...

A Mother’s Promise
SueMue Blog

There’s something very special about the bond between a mother and her daughter. And no one understands it better than Sue Mue. Run by three generations of women, we understand the care that every mother puts in for her daughter’s wedding. The trust that a daughter has in her mother’s choice. And the tender love that is deeply felt, even if left unsaid, at the most important moments.   Just like Sue Mue director Mohita Gujral created this bespoke lehenga for her daughter Mahima’s engagement, you too are assured of the same attention to detail, the expertise of master craftsmen,...

CURIOUS AND FEARLESS: THE ‘ARIELLA’ WOMAN’S TRAVEL DIARY
SueMue Blog

The destination could be anywhere, but the journey is more interesting when you have a fearless spirit and a sense of adventure. Sue Mue’s Ariella woman has all that and more. She’s independent, curious, and unafraid of exploring new worlds on her own. With the daunting pride of a woman in her element, she sets out to seek the flavours of life, to explore ancient art, unparalleled architecture, and lush natural bounty. The memory of the ancient Andalusian region of Spain peeks through the geometric prints and Alhambra lion motifs on her dresses and asymmetrical hemlines. The fall and flare...

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