It was the Sunday before Diwali, and just the right kind of sunny day that leaves you full of hope. Team Sue Mue stepped into Anu Mukherjee’s home near Iskcon Temple in Delhi, where she lives with her three-year-old pug, Fruti. The former bar dancer now works at the Supreme Court, and was warm and welcoming as she introduced the others in the room. There was Nasrin, who recently got a job at the Delhi High Court and is a mother of two. Beside her was Archana, who works at a government hospital in Faridabad, and lives with her doting...

The Sue Mue store in Green Park is a delightful escape from the rush and bustle of Delhi life. Every woman needs time, space and good advice before she can make important decisions – such as selecting her bridal wear or festive clothing. And Sue Mue is where you get them all. As you gear up for the festive season, here are five reasons why you should visit us!    Fashion that Inspires Sue Mue offers an innovative new collection every season and has a range for all occasions, from prêt to fusionwear to couture. Women of all age groups...

Eco-friendly fashion is the ‘in’ thing these days. At Sue Mue, however, we believe sustainability is not just a trend but the need of the hour. With increasing carbon footprint and inhumane practices of clothing production coming to light, it is imperative to encourage earth-friendly fashion. Sustainability in luxury fashion is possible by adopting a ‘slow fashion’ approach to the production cycle, and by designing versatile pieces for trans-seasonal clothing. When a customer buys a Sue Mue product, it can be worn over a lifetime. We use pure cotton, silk and raw silk fabrics hand-woven in traditional looms. Our designs...

Our mothers inspire us in many ways – they challenge us and set examples for us. And no matter how old you get, your mom is always the most important woman in your life, even when you become a mother yourself.     (Mohita and Mahima Gujral with Sue Mue’s founder Narinder Mohan) “My mother Narinder Mohan founded Sue Mue (then called Priyadarshini) almost 50 years ago. Cheers to her perseverance, ethics and aesthetic sensibilities – they helped shape me both personally and professionally,” says Mohita Gujral, who is now director of the bespoke women’s wear label in Delhi and...

The sparkle of love in her eyesThe colors and tradition in her guiseShe lives and breathes her dream on the riseIn her royal heritage, the treasure lies -Kriti Sethi Sue Mue, the bespoke boutique that has been the couture destination of choice for almost four generations of stylish customers, presented its Bani Thani collection recently for the festive season of 2016 and I have been smitten ever since, not just with the beauticious creations but also with the thought process and design philosophy attached to them. Intricate embroideries and vivid hues come bundled together in a beautifully tailored collection, designed for today’s...

Sue Mue and Anisha Oberoi, Fashion Editor & Design Manager, Amazon Fashion-India,  come together to support Breast Cancer Awareness this month. To support Breast Cancer Awareness this October, Sue Mue collaborates with ELLE Breast Cancer Campaign to create a special collection following the Pink Ribbon symbol colours. Anisha Oberoi is seen displaying a gorgeous black anarkali in handloom silk with a touch of pink. Together, we created a range of outfits to support this engaging and important cause. Anisha Oberoi’s story is an inspiration for every woman who thinks determination and grit alone are not sufficient to win a battle against...

A Banarasi is one of the most timeless pieces of garments. It lends its wearer a regality and sensuality like no other. Lisa Lal in Sue Mue’s timeless collection of pure Banarasi sarees. One of the oldest cities of the world, Varanasi, aka Banaras, has historically been a wonderful fusion of ethnicity. It is said, that, in the medieval period, a whole lot of skilled weavers migrated from West Asian nations to India along with the Mughals and settled in this city. The merger of designs from both Muslim and Hindu communities helped make the city a melting pot of...

“When they invited me to be a part of a campaign this year in conjunction with Elle Magazine to raise funds for the OGAAN Cancer Foundation, Delhi, I did not have to think twice.” Breast Cancer deaths are avoidable because if detected early, it often responds well to treatment. Meet New Delhi-based survivor Anjali Kanwar as a living proof. Four years back, New Delhi-based Anjali Kanwar was diagnosed with breast cancer. “Two of my mum’s sisters have had breast cancer,” she says, “so I had started getting yearly mammograms done the year I hit 35. The first two were fine,...

Flashback to the mid-1970s when Neena Sharma had joined Sue Mue, then known as Priyadarshini.  Few people are born with the grit, vision, perseverance and business acumen that Late Neena Sharma was endowed with. Addressed affectionately as Neena ‘Aunty’, she was the soul of Sue Mue and nurtured the boutique with literally everything she had. Work was always worship for Surinder Mohan, Narinder Mohan and Neena Aunty. Here you can see them praying together in the office premises. In the wake of her father’s early demise, she joined the store in 1972, when she was just 18. “My father merely...