1950s LA to Bombay. The feminine rises again. Grace and courage step out, inspired by a bright new world, ready to experiment with colour, cuts and glamour. The stylish, independent woman takes the world in her stride, with a happy spring in her step.
Sue Mue’s Spring-Summer 2020 collection Sally-O is inspired by the glamour and confidence of 1950s Hollywood. Featuring Indo-Western separates and fusion ensembles, it celebrates each woman’s independence and strength. Epitomising Western oomph and elegance juxtaposed with the nuances of the growing Indian art industry in the mid-20th century, the collection is feminine, dynamic and experimental. It’s time to break stereotypes.
Using a palette inspired by the dusk horizon of pastels and evocative tones like fairy forest green, aqua blue, hello yellow, vintage mauve, sentimental beige and naked peach, the collection comes alive with elegant thread work, sultry sequins and beads, glittering Swarovski and metallic zardozi work.
Soothing and comfortable, the silhouettes in the collection are cut from luxurious fabrics like sheer organza, tussar georgette, tulle, chanderi and pure satin. Modern Indian at heart, they have an international touch, such as the high-waisted skirt and bell sleeves. Collared and knotted shirts rule the day, as do effervescent bows and belts.
Detailed with frills, pleats and embroidered polka dots, elegant loose kurtas are highlighted with strong sleeves and paired with embellished pants, while kaftans, shararas and saris play to the whims of the contemporary princess. English floral artworks rise amidst tonal threadwork, aari-work and French knots to ornament the fabrics with subtle refinement.
Sally-O, ‘the princess’, has stepped out to take charge of her life. The only way is forward.