A Fashionable Passion

Sue Mue and Anisha Oberoi, Fashion Editor & Design Manager, Amazon Fashion-India,  come together to support Breast Cancer Awareness this month. To support Breast Cancer Awareness this October, Sue Mue collaborates with ELLE Breast Cancer Campaign to create a special collection following the Pink Ribbon symbol...

A Festive Ensemble

Sue Mue presents Bani Thani collection for the festive season of 2016. The latest range is an indigenous tribute to the heritage, colours and traditions of Marwar. Designed for today’s woman of substance, the Autumn/ Winter 2016 collection is inspired by the rituals of Marwar region...

Neena Aunty: A Walk Down Memory Lane

Flashback to the mid-1970s when Neena Sharma had joined Sue Mue, then known as Priyadarshini.  Few people are born with the grit, vision, perseverance and business acumen that Late Neena Sharma was endowed with. Addressed affectionately as Neena ‘Aunty’, she was the soul of Sue Mue...

The swinging 60s

In the 1960's, Indian textiles were mostly hand woven and the Indian fashion scene celebrated elegant silhouettes accentuated by traditional sarees, suits and lehengas. The fabrics were cotton, silk and their blends, often hand-embroidered with silver and gold thread. It was in the 60s that...

That 70s story

By the 1970s the sub-continents design sensibilities were influenced by hippie culture landing on Indian shores, and slowly, self–expression became the fashion mantra. Influenced by cinema, Indian brides too became experimental with synthetic fabrics, bold floral prints and psychedelic colors. The silhouettes were an interesting...

Powered up 80s

Women’s fashion in the 80’s was all about power dressing. Women had become visible in leadership roles across the board and were asserting their identities in the way they dressed. Double breasted suit shirts, sculpted shoulders with padding, double lapel suits and straight fits were...

Easy does it in the 90s

There was a gradual shift from heavy and wedding and trousseau wear for Indian women to that of comfort, poise and confidence in the 1990s. Structured silhouettes migrated to looser fits, and puffed sleeves, flowy tops, pleated skirts, long gararas and kalidar lehengas. Bollywood fashion...

Millennium magic

The big fat Indian weddings grew bigger, fatter and a million times more buzzing in the new millennium. Brides and grooms started taking keen interest in conceptualizing their wedding functions and coordinated their wedding outfits. Destination weddings became a rage as globalization made distances smaller,...