Born out of Narinder Mohan’s love for hand-crafting beautiful dresses for her young daughters, Sue Mue was established in the year 1968. Initially a bespoke women’s wear store, it was called Priyadarshini. It was her flair for colours, fabric selection, understanding of different body types and aesthetic finesse, that made the brand well-respected among the fashion-conscious women of Delhi, as well as other parts of the country and abroad.
Recognising a market, Surinder Mohan established the retail brand and professionalized the operations of the family business. Under his stellar leadership and the contribution of his trusted aide Neena Sharma, along with his wife’s creative flair, Priyadarshini, later Sue Mue, became the boutique of choice for over four generations of customers.
With evolving customer needs and market trends, Sue Mue was launched as a blend of prêt and bespoke options in traditional Indian wear and fusion styles under the aegis of Mohita Gujral. Sue Mue added another feather in its designer cap by launching its couture line in 2015. This bespoke bridal and trousseau line is a collection that romances exquisite embroideries with luxe fabrics and one of its kind designs by the in-house team of designers.
Surinder Mohan, or Bauji as the Sue Mue family calls him, was the real inspiration and soul that brought the brand to life and created a legacy. He was a visionary who saw the need to bring in a strict professional structure and discipline, into what had begun as a small family business. His work ethics were second only to his humane values. His legacy lives on in the generations of craftsmen, tailors and retail staff who continue to be a part of the Sue Mue.
Narinder Mohan was a happy housewife and mom whose talented hands made lovely clothes for her two young daughters. You can’t keep real talent hidden and she was regularly asked to make clothes for adults too. Encouraged by her husband’s support and professional intervention, she started Sue Mue in 1968. The two spent the next few decades creating and nurturing, what has grown up to become a heritage brand.
Mohita Gujral has lived her life surrounded by the touch of Indian textiles. She has grown up, recognising the beauty of custom made clothing thanks to her mother Narinder. Mohita has been at the forefront of revolutionizing traditional Indian trousseau-wear and bespoke fashion, and has over three decades of experience in designing, sourcing and manufacturing.
Her rich experience, combined with the commitment to keeping high standards in design, finish and fine fabrics, has made Sue Mue a celebrated brand known for its subtle style statements, superlative silhouettes and exemplary finishing.
Mohita lives in New Delhi with her husband Sunil and daughters Mahima and Parina.
Mahima Gujral is the third generation entrepreneur to join the Sue Mue brand. She, like her mother, was born into the world of fashion and was exposed to its various aspects. She grew up recognizing the beauty of custom made clothing and the value of traditional Indian fabric and embroidery.
Mahima graduated with Honours in Fashion Management from the Lasalle College of the Arts, Singapore. She returned to India in 2012 and joined Christian Dior under the mentorship of the brand’s Vice-President (India), Kalyani Chawla. After three years at Dior, Mahima joined Sue Mue as a Marketing and PR associate to help expand the operations of the 47-year-old fashion house by strategizing and executing a growth plan for the brand.