Mystical and Alluring: Find Your Aafreen with Sue Mue This Season

You come to us
from another world
From beyond the stars
and void of space.

Transcendent, pure,
Of unimaginable beauty,
Bringing with you
the essence of love

~ Rumi

Persia – the land of untold mysteries – is the inspiration for Sue Mue’s Fall-Winter 2018 collection Aafreen. The land where the legendary Sufi poet Rumi once spread his message of peace and love. The land that was the epitome of fine craftsmanship. Where magic began and glory reached its peak.

The geometry of the Persian rug and the graceful poetry of Farsi ghazals make their way into grand embroideries and traditional silhouettes. From silk threadwork to floral motifs, from sequined saris to loose kurtas with harem pants, this collection is an ode to the romance of history.

Translating to ‘pure soul’ or ‘alluring’ in Persian, Aafreen embodies quiet elegance and soft delight. “Just like every motif in a Persian rug carries a deeper meaning, each pattern in this collection has been designed with heart and care,” says Mohita Gujral, creative director of Sue Mue.

This collection features Afghani silhouettes such as flowy kalidar, loose-fit kurta, bell sleeves, harem pants, embroidered Pasha salwars and palazzos in materials such as tussar georgette, raw silk, sheer organza, slub cotton and mulmul. The outfits are a feast of versatility and grace: from panelled or pleated kurtas, to lehengas and ghararas.

Mahima Gujral, brand head for Sue Mue, says, “These garments are for modern, aware women who are keenly appreciative of the heritage of the past, while also in tune with the trends of the present.”

Rich with lyricism, these garments call out, as Rumi once did, “You are the master alchemist. You light the fire of love, in earth and sky, in heart and soul of every being.”

Rejoice in your own magic.

 

 

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