The swinging 60s

In the 1960’s, Indian textiles were mostly hand woven and the Indian fashion scene celebrated elegant silhouettes accentuated by traditional sarees, suits and lehengas. The fabrics were cotton, silk and their blends, often hand-embroidered with silver and gold thread. It was in the 60s that cinema, music and art had begun to make an impact on popular culture, and changed the way the young urban masses dressed. Experimentation had begun with new materials such as polyester, but these did not impact ceremonial bridal trousseaus. In casual and semi-formal wear chiffon sarees and dupattas were a huge hit, soft and flowing, these were available either in plain colors, or with printed motifs subtle embroidery.

It was in the late 60s that Sue Mue was born and our karigars, or craftsmen, created each embroidery pattern like a delicate work of art. Red was the auspicious colour of marital bliss and most of the brides wore different hues of red for their wedding ceremony and included the colour in their trousseau too. Close fitting kurtas paired with churidars and a woven or embroidered chiffon or silk dupatta was a must have in every girl’s trousseau. We made many of those back in the day. Made to order was the only way to get the perfect fit and bespoke was our area of expertise from the first stitch.

The brides of the era almost always wore hand woven silk sarees, lehengas and salwar suits, embellished with pure gold and silver zari. Floral and geometric patterns were brought to life at Sue Mue, with richly sequined gotta, tilla and Salma-sitara work on the long-sleeved blouses. We also created heavily embroidered dupattas for the bride. Our craftsmen were hailed as artists and their craft created heirlooms.