That 70s story


By the 1970s the sub-continents design sensibilities were influenced by hippie culture landing on Indian shores, and slowly, self–expression became the fashion mantra. Influenced by cinema, Indian brides too became experimental with synthetic fabrics, bold floral prints and psychedelic colors. The silhouettes were an interesting mix of structured fittings and flowing drapes. For their special day, brides started opting for Jamdani brocades from Banaras and rich silk sarees from South India. In the north, lehengas were getting popular, initially made up of six to eight broad panels or kallis only. Brides wanted to wear a lehenga for their wedding as it guaranteed a grand royal look. Grandeur was key, and Sue Mue designed and tailored pre-structured lehengas sets, and bespoke blouses for bridal sarees.
For us at Sue Mue, each bride’s preferences for colour, fabric, embroidery, and silhouette and fit were always given the utmost importance. We delivered and beautifully packed all the trousseau pieces with a lot of care and love. Our karigars worked painstakingly to ensure finesse and a perfect fit for each bride. During this era, zardozi embroidery became noticeable, however, woven outfits were still the most common. The brides would spend long hours at our boutique and were pampered by our staff who have always been sensitive to the emotional moment when a bride finally finds her wedding outfit. We helped build bridal trousseaus , one keepsake piece at a time back in the 70s. Many of those brides went on to become life-long Sue Mue patrons, marking their celebrations with our clothes. Many have also returned to us, from across the globe, to create bespoke wedding wear ad trousseaus for their daughters, daughters-in-law, nieces and friends.